Gierd

Gierd was an early-stage B2B ecommerce intelligence platform that had started the branding process but needed someone to carry it through. I stepped in mid-engagement, led the remaining stakeholder workshops, developed the mission, vision, and values, and wrote the full site. Building a brand voice for a company still finding its identity is less about writing and more about asking the right questions until something true surfaces. Gierd raised $8M in March 2025.