The instinct that drives a hip-hop show on a Wednesday night is the same one that helps a patient trust a drug they've never heard of. I've proven it in both rooms.
Healthcare & Pharma
Heartbeat | Lead Writer, Campaign Strategy
Champions of Change was Gilead HIV's answer to a trust gap with communities historically failed by the healthcare system. The campaign honored ten Black women changemakers in HIV with individual profiles, custom archetypes, a photoshoot, a BTS video, and dedicated landing pages. Launched at USCHA 2023 in Washington D.C.
Healthcare & Pharma
NEON | Senior Copywriter
Primary deliverable on a broader launch suite for a new drug class in ulcerative colitis: an HCP Testing Guide built to work across Germany, the UK, and the US, alongside leave behinds and HCP and patient-facing sites.
Culture & Events
Stellar Motion Studio | Producer, Creative Director
Cold outreach to the Blu & Exile camp turned into a hip-hop show in Bakersfield on a Wednesday night: 140 people in a 200-cap room, $3K in ticket sales, and 55K Instagram impressions in 30 days.
Brand & Social
Stellar Motion Studio | ACD Copy
A 6-month contract writing social across Instagram, TikTok, Facebook, and LinkedIn, navigating United's brand and legal guidelines alongside partners like the Chicago Sky, Chicago Bears, Kansas City Chiefs, and illy coffee. I spent time on-set in Chicago and boarded a plane with the team to write, direct, shoot, and collaborate in real time.
Selected Clients & Partners