Blu & Exile

Bakersfield didn't have a real hip-hop show on the calendar. I decided to put one there. I reached out to the Blu & Exile camp directly, negotiated contracts with the headliners and openers, secured the venue, handled accommodations, assembled the team, and ran the full promotional campaign across Meta, Snapchat, and Eventbrite. I creative directed all flyers, wrote every piece of copy, and built an email list for future shows. 140 people showed up on a Wednesday night, the day after Cinco de Mayo, to a room that felt well beyond its 200-person capacity. $3K in ticket sales. 55K Instagram impressions in 30 days.