Gilead HIV

Pharma brands don't naturally earn trust inside communities that have been historically failed by the healthcare system. Champions of Change was Gilead HIV's answer to that tension. The campaign honored ten Black women changemakers in HIV with individual profiles, custom archetypes, a photoshoot, a BTS video, and dedicated landing pages. As lead writer, I owned the project from concept through execution. I contributed to campaign strategy, wrote every piece of copy, and was on the ground at USCHA 2023 in Washington D.C. conducting interviews and making sure the work landed the way it was meant to. Representing ten real women accurately and with the dignity they deserved was the standard every word was held to.