Healthcare & Pharma

01

Natera

Fetal Focus Epic Workflow Guide

Point of Care Partners | Senior Copywriter

Clinical staff adopting a new EHR workflow don't have patience for dense documentation. They need clear, sequential steps they can trust under pressure. Working as the senior copywriter under a creative director, I led copy development and contributed to content strategy on a guide that made a complex integration feel intuitive. Source-grounded, stakeholder-reviewed, and written to be used in the moment.

02

Natera

Pregnancy Journey Testing Customer Presentation

Point of Care Partners | Senior Copywriter

Natera's genetic testing portfolio is comprehensive. For customers, that breadth can feel overwhelming rather than reassuring. I led copy development and contributed to content strategy on a presentation that organized the full suite into a clear, compelling narrative, one that gave customers confidence in the whole picture without losing them in the details.

03

Natera

Signatera ctDNA MRD Epic Workflow Guide

Point of Care Partners | Senior Copywriter

Signatera detects cancer at the molecular level, before it's visible. The clinicians using it work in high-stakes environments where imprecise language costs time and erodes trust. I led copy development and contributed to content strategy on a workflow guide that had to match the precision of the science it supported. Technically accurate, clinically credible, and clear enough to act on.

04

Takeda / ORZEYFUL

Epic, Oracle Health & Agnostic EHR Guides

Point of Care Partners | Senior Copywriter

ORZEYFUL was a new drug entering a market where HCPs work across fundamentally different EHR systems. Three separate guides had to meet those clinicians exactly where they were, without any one guide feeling like a compromise. I was the sole copywriter across all three, contributing to content strategy on each, writing materials that worked independently while staying consistent as a suite.

05

Takeda / ORZEYFUL

Internal Quick Start Essentials Guide

Point of Care Partners | Senior Copywriter

Three EHR guides only work if the people selling the drug can use them. I led copy development and contributed to content strategy on a PDF guide that gave field reps a clear, practical roadmap for navigating all three. Built from scratch, no template, no prior voice to inherit, developed through multiple rounds of stakeholder review, and handed off as a reference tool reps could actually rely on.

06

Exact Sciences / Cologuard

Epic Order Status Tracking Two-Pager

Point of Care Partners | Senior Copywriter

When a workflow changes inside a busy clinical practice, providers need to know what changed, why it matters, and what to do next. They don't need a manual. I led copy development and contributed to content strategy on a two-pager that answered all three questions without wasting a word.

07

Gilead HIV

Champions of Change

Heartbeat | Lead Writer, Campaign Strategy

Pharma brands don't naturally earn trust inside communities that have been historically failed by the healthcare system. Champions of Change was Gilead HIV's answer to that tension. The campaign honored ten Black women changemakers in HIV with individual profiles, custom archetypes, a photoshoot, a BTS video, and dedicated landing pages. As lead writer, I owned the project from concept through execution. I contributed to campaign strategy, wrote every piece of copy, and was on the ground at USCHA 2023 in Washington D.C. conducting interviews and making sure the work landed the way it was meant to. Representing ten real women accurately and with the dignity they deserved was the standard every word was held to.

08

Gilead HIV

Social, OOH & Webinar Copy

Heartbeat | Senior Copywriter

For 18 months I was the sole writer on the Gilead HIV account, writing for patient, caregiver, and HCP audiences across social, out-of-home for healthcare conferences nationwide, and promotional copy for webinars and fireside chats. Three audiences with different relationships to the same disease, all requiring a different register. All compliant. All human.

09

Pfizer

MM+M Awards Narrative

Real Chemistry | Lead Writer, Strategy

During one of the most polarized moments in modern public health history, Pfizer led a cross-industry coalition to combat vaccine misinformation online. The campaign worked. My job was to make a roomful of industry judges feel why it mattered. I conducted deep dives into the campaign data, interviewed stakeholders, and shaped the narrative strategy alongside my team before writing the submission. It won Platinum at the MM+M Awards.

10

MBX Biosciences

Website Refresh & Brand Foundation

CanaleComm | Senior Copywriter, Brand Strategy

MBX was mid-rebrand with no clear north star. Before any site copy could be written, the brand needed to know what it actually believed. I led stakeholder branding workshops to surface that answer, then used those insights to develop the mission, vision, and values that became the foundation for everything else. From there, I wrote the full site solo. The workshops came first because the copy had nowhere to go without them.

11

Navitoclax

Unbranded Patient Infographic

Senior Copywriter

Patients living with myelofibrosis face a disease that progresses in ways they often cannot feel, including changes only visible through labs and gene mutation markers. They needed content that told them the full picture without overwhelming them. Working in close partnership with an art director, I wrote a modular infographic that translated dense clinical language into something a patient could actually use, designed to flex across an unbranded site, paid social, and CRM emails.

12

VELSIPITY (etrasimod) / Pfizer

Global & Domestic Launch

NEON | Senior Copywriter

Launching a new drug class means HCPs are being asked to prescribe something they have never encountered before. As part of a broader writing team, I contributed to a launch suite that included leave behinds and HCP and patient-facing sites. My primary deliverable was the HCP Testing Guide, a document built to work across three markets simultaneously: Germany, the UK, and the US. It anticipated the questions patients would bring to their doctors and gave HCPs clear, confident language to answer them.