08 · Social / OOH

Gilead HIV

Social, OOH & Webinar Copy

Heartbeat | Senior Copywriter

For 18 months I was the sole writer on the Gilead HIV account, writing for patient, caregiver, and HCP audiences across social, out-of-home for healthcare conferences nationwide, and promotional copy for webinars and fireside chats. Three audiences with different relationships to the same disease, all requiring a different register. All compliant. All human.

Gallery

Gilead HIV Instagram post — awareness stat on HIV in the U.S. — Social post

Gilead HIV lobby out-of-home display reading Together Working to End. — Lobby OOH installation — Together Working to End

Gilead HIV lobby out-of-home display reading The HIV Epidemic. — Lobby OOH installation — The HIV Epidemic

Gilead HIV lobby out-of-home display reading For Everyone, Everywhere. — Lobby OOH installation — For Everyone, Everywhere

Gilead HIV lobby out-of-home display reading Together we ignite change. — Lobby OOH installation — CTA frame

Gilead HIV atrium ribbon display reading Together Working to End above a conference floor. — Atrium ribbon display — Together Working to End

Gilead HIV atrium ribbon display reading The HIV Epidemic above a conference floor. — Atrium ribbon display — The HIV Epidemic

Gilead HIV atrium ribbon display reading Find us at booth 1708 or learn more at GileadHIV.com. — Atrium ribbon display — booth CTA

Gilead HIV animated out-of-home screen footage. — OOH motion capture 01